1. Location
Where you’re based and where you operate your personal training business will have a big impact on the price you can charge for your services. Personal trainers in major cities such as London can charge more due to the high demand for fitness professionals and the overall cost of living. Successful personal trainers in London can charge as much as £150 for a one-hour session, while the average is between £50 and £60 per hour.
You can take advantage of this by offering online training sessions, which will allow you to target areas where personal trainers have the potential to earn more without having to relocate. You can also provide sessions from anywhere in the world, which gives you a flexible career.
2. Experience
The more experience you gain as a personal trainer, the more opportunities you’ll have to earn more. As new and innovative training methods are developed, even experienced personal trainers can continue to evolve in their career.
When you’re just starting out, document your journey and share it with others. The first 12-18 months of your career are an excellent time to develop your social media presence and build an online audience.
3. Qualifications
Investing in yourself and your qualifications is incredibly beneficial as it sets you apart from other personal trainers and enables you to offer other in-demand services. The more services you provide, the greater your potential to support existing clients and attract new ones.
There is a wide range of qualifications available to personal trainers that can help them earn more in their role. From sports massage to strength training, there are plenty of options. Nutrition is also an important subject to consider since a healthy, balanced diet is key to the success of any fitness plan.
4. Networking
Networking is important in all industries, and the fitness industry is no exception. Building strong relationships with other fitness professionals and clients can help you build a referral network and attract new clients. Industry events are an excellent way to connect with other trainers and expand your network.
Reputation is critical to a personal trainer’s success. Make sure you’re making a positive impression on clients, colleagues, and others who could refer you or use your services themselves. To be effective at networking, you must put yourself in positions where you can network and ensure your people skills are on point.
5. Marketing
Marketing is crucial to the growth of your personal training business. If people don’t know about you, they won’t become your clients. While building a website is relatively easy using website builders, social media will likely be your best friend. By sharing stories, photos, and videos, you can tell a story to potential customers and ensure that you and your services are visible to everyone.
You may also want to consider offering discounts and other incentives to attract new clients and retain existing ones. By developing a strong online presence and a supportive audience, you can see demand for your services grow quickly. You can also take fitness industry-specific courses that will help you perfect your social media and branding skills and learn how to run online personal training sessions.
6. Additional Services
Many personal trainers are earning more by providing other services, such as group classes, fitness coaching sessions, and diet plans. These services don’t necessarily require a qualification and can be learned by completing CPDs
7. Focus on a specific area
While there are undoubtedly benefits to being a jack-of-all-trades when it comes to the fitness industry, there is also a lot to be said for specializing in one area. Whether that’s weight training, running, or sports conditioning, having a niche can set you apart from other Personal Trainers and give you a unique selling point.
How can you make this work for you? Specializing in one area will require additional qualifications, but it can be a worthy investment. Consider the needs of your target audience and identify where there may be a gap in the market for a PT specializing in that area. You can then focus on building your reputation as an expert in that field, and charge a premium for your specialized knowledge and expertise.
In conclusion, there are many ways to increase your earning potential as a Personal Trainer, from developing your skills and experience to offering additional services and specializing in a particular area. The fitness industry is ever-evolving, and by staying up-to-date with the latest trends and advances in technology, you can ensure that your services remain in demand and your income continues to grow.
By taking the time to invest in yourself and your business, and by constantly striving to improve your knowledge and understanding of the industry, you can unlock your full earning potential as a Personal Trainer.
